Korda Tackle: The Undisputed Champion of Carp Fishing
From Humble Beginnings to Global Domination
In the early days of carp fishing, a visionary named Danny Fairbrass embarked on a journey that would revolutionise the angling world. Starting from his home and with a mere £1,000 profit from a fishing show, Korda Tackle was born. Today, it stands as a testament to passion, innovation, and relentless dedication.
The Ethos: More Than Just Tackle
Korda isn't just about fishing tackle; it's about the experience, the thrill, and the stories that come with every catch. Their ethos revolves around helping anglers achieve their best, whether they're seasoned pros or just starting out.
The Evolution of Korda
From being the first to capture underwater footage of carp picking up fishing baits to launching the iconic Thinking Tackle series on Sky Discovery, Korda has always been at the forefront of innovation. Their media-driven approach, combined with their commitment to quality, has made them a household name in Europe and beyond.
The People Behind the Magic
While Danny Fairbrass laid the foundation, the growth and success of Korda Tackle can be attributed to the collective efforts of Team Korda. Comprising celebrity anglers who not only excel in their craft but also resonate with the public, they bring the brand to life. Damian Clarke, the Managing Director, alongside Danny, has been instrumental in steering the ship to its current glory.
Where Korda Stands Today
With a rich history behind them, Korda now dominates the digital market and TV production for anglers. Their products, ranging from the innovative Korda Goo to the versatile Korda tackle boxes, reflect their commitment to excellence. But it's not just about products; it's about community. The Korda Carp Academy is a testament to their dedication to nurturing the next generation of anglers.
Looking Ahead: Korda in 2024
As we approach 2024, Korda Tackle shows no signs of slowing down. With plans to expand their product range and delve deeper into the world of digital media, the future looks bright. Their commitment to sustainability, innovation, and community engagement ensures they remain at the pinnacle of the carp fishing world.