"Fox International: The Fox Family's Enduring Legacy in Angling Excellence"

Meta Description: "Journey through the legacy of Fox International, originally Fox Angling, established by the Fox family in 1967, now a cornerstone in the fishing tackle industry."

Introduction: A Family's Vision: Fox International, a beacon in the fishing tackle industry, was born from the visionary minds of Cliff Fox and his family - Elsie and Mac Fox. Established in 1967 as Fox Angling in a modest London workshop, the Fox family's legacy has been etched into every product and innovation, marking a journey of passion and dedication.

The Evolution of Fox International: From its early days as Fox Angling, Fox International has grown under the Fox family’s direction into a global leader in fishing tackle. Their innovative spirit has helped shape the industry, continually setting new standards in fishing gear and technology.

Core Values Instilled by the Fox Family: The Fox family ingrained core values of passion, quality, and innovation into the DNA of Fox International. These principles have guided the brand to consistently produce top-tier fishing tackle and gear.

Diverse Product Range: Meeting the Needs of Anglers Worldwide: Fox International boasts an expansive product lineup reflecting the Fox family’s commitment to serving every angler. With over 3,000 items, from traditional to modern fishing gear, there's something for everyone.

Commitment to Innovation: Rooted in the family’s ethos, innovation remains at the forefront of Fox International’s mission. This commitment ensures that anglers can access the most advanced and effective fishing technology.

Sustainability: A Core Aspect of the Fox Philosophy: Fox International upholds the Fox family’s dedication to environmental stewardship, prioritising sustainable fishing practices and conservation of natural water habitats.

Expanding the Legacy: Beyond Fox Angling: The Fox family’s influence extends through Fox International’s growth, including its alliance with Rather Outdoors. Their range now includes brands like Fox Carp, Fox Rage, Matrix, and Silmo Lures, each reflecting the Fox legacy.

Looking Ahead to 2024 and Beyond As Fox International, originally Fox Angling, moves towards 2024, the company remains dedicated to the Fox family’s original vision, promising ongoing innovation and excellence in the angling world.

Conclusion: A Legacy Beyond Fishing Tackle: Fox International, evolving from Fox Angling, stands as more than a brand; it's a legacy of the Fox family’s vision and commitment to the fishing community. It invites anglers globally to partake in a rich history that continues to influence the future of fishing.